Fanta adds grape flavour to core range

Fanta has added a grape-flavoured variant to its core lineup. 

Fanta Grape is available now in 330ml cans, 500ml bottles, 2L rPET bottles, as well as multipacks.

The NPD was designed to help retailers tap into rising demand for grape‑flavoured soft drinks, which are up 8.1% in value, said Fanta supplier Coca-Cola Europacific Partners (CCEP), citing NIQ data.

The supplier will back the launch with a multi-million-pound marketing campaign spanning influencer partnerships, OOH advertising, social media and events.

Rob Yeomans, vice-president of commercial development at CCEP GB, said: “We’re excited to be expanding our core Fanta range with the introduction of refreshing tart Fanta Grape – a bold flavour that taps into growing consumer demand and taste preferences.

“Fanta NPD has delivered nearly a quarter of total innovation-led growth in soft drinks, and this latest additions are a great way to engage new shoppers, build brand excitement and help our customers boost sales.

“To support the launch, we’re providing vibrant POS and digital assets via MyCCEP.com – designed to maximise impact in-store and spark shopper interest from launch day onwards.”

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