Ferrero UK has expanded its portfolio with the launch of Kinder Bueno Dark, a new addition designed to “broaden the brand’s appeal and help drive additional sales for retailers.”
Available from this month, the launch introduces a more intense cocoa taste to the popular Kinder Bueno bar, while maintaining the signature taste and texture.
The launch builds on the strong performance of Kinder Bueno within the ‘chocolate snack’ category, where the brand is now worth £89m, Ferrero said.
The new Kinder Bueno Dark has been developed to attract shoppers seeking a more intense and premium chocolate option, while remaining within a familiar and trusted format. It combines a crispy wafer and smooth hazelnut filling, coated in dark chocolate and finished with a dark chocolate drizzle.
With white, milk and now dark variants, Kinder Bueno offers retailers a well-rounded flavour range that caters to differing shopper preferences, “supporting increased choice and incremental category growth.”
Andrea Longobardi, marketing director, said: “Dark chocolate continues to resonate with young adult shoppers, particularly those seeking a more premium taste within confectionery. Kinder Bueno Dark expands and strengthens the existing range, giving retailers a genuine opportunity to boost sales and increase basket spend by introducing something new from a well-loved and trusted brand.”
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