KP Snacks has today (16 February) announced McCoy’s entry into the ‘tasty nuts’ category, with the launch of its new Coated Peanuts range.
Available in McCoy’s two most popular flavours - Flame Grilled Steak and Salt & Malt Vinegar - the range will roll into stores from mid-March in £1.35 pricemarked packs (PMPs).
The move marks the UK’s number one ridged brand’s first venture beyond crisps, and promises the “big flavour, big texture and big crunch” the brand is famous for.
McCoy’s Coated Peanuts use KP Nuts, combining the quality of the UK’s number one nut brand with McCoy’s signature punchy flavour. Each pack features a KP stamp, offering a guarantee to consumers of the great taste and quality of the peanuts inside.
The new products tap into the strength of the PMP segment in the convenience and impulse channel. With PMPs driving 71% of bagged snacks sales in independent stores, the launch of McCoy’s Coated Peanuts is hoping to boost sales for retailers and drive category growth.
Beth George, senior brand manager at McCoy’s, said: “Launching McCoy’s Coated Nuts is a major milestone for the brand, breaking the barriers between crisps and nuts to deliver an exciting new product that broadens McCoy’s bold taste and texture credentials, while staying true to its iconic and intense flavours.
“These two new products are perfectly positioned to disrupt the category and excite shoppers, bringing new consumers into the coated nuts segment with the bold appeal of the signature flavours and the trusted quality of KP Nuts. We’re also dialing up visibility with high-impact media and POS to capture consumer attention and drive interest in the new range.”
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