Warburtons has launched a £16m marketing campaign for 2013.

Kicking off with a three-month burst this month which focuses on breakfast, the ‘From our family to yours’ campaign will feature on TV, radio and digital. There will also be sampling and in-store activity. Other products in the brand’s portfolio such as Brioche, Toastie and Seeded Batch will also be supported in the campaign.

Warburtons marketing director Mark Simester said this was a new approach for the brand. “This demonstrates a first for Warburtons as we feature specific products, not only driving brand awareness but also a broad range of product sales,” he said.

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