Quaker Protein

Quaker Oats is adding a Strawberries & Cream flavour to its Protein range.

Quaker Protein Strawberries & Cream joins the existing Original, Golden Syrup and Peanut Butter flavours in the range in the grocery and convenience channels from July. The new flavour will be available in sachets (8x per carton) with an RRP of £3.50 per carton, as well as in pots with an RRP of £1.30 per pot. The launch will be supported with a wider marketing campaign, including online media, in-store shopper support and sampling in September.

Quaker UK general manager at PepsiCo, Divesh Parmar said: “Demand for hot protein cereals shows no signs of slowing down, growing by over 20% in the last 12 months. While consumers are recognising the importance protein breakfast items play in supporting their overall wellbeing, we also know that younger shoppers are looking for different flavours and in particular more dessert flavours to enjoy.

“As the number one brand within Hot Cereals, we’re in a strong position to add more excitement to the segment. Our new Protein Strawberries & Cream flavour offers shoppers a unique flavour which will help to attract younger consumers to the market.”