Strawberry flavour Viennetta is the latest addition to the family dessert category. Worth £16.5m, Wall’s Viennetta is over ten times bigger than its nearest branded competitor and has seen 6.5% growth in the last 12 months. Brand packaging has been refreshed to feature a warmer, more sophisticated design to communicate the quality of the product to consumers and create stand out in the freezer. Products are available in six units to a case.
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