Walkers is introducing new Fusions to its Oven Baked range to provide a light and crispy potato snack.
The range offers the recognisable oven baked taste in three flavours: Thai Chilli & Lime, Spicy Tomato & Herbs and Cheddar & Red Pepper. All are available in multipacks (six x 22g, rrp £1.80) with the latter two also available in a single serve format (rrp £0.70 per 35g).
Targeting shoppers looking for alternative snack choices that deliver a double taste sensation, the oven baked crisps contain 50% less fat than standard potato crisps thanks to the method of cooking. The Fusions line-up offers topical seasoning and more unusual flavour combinations with herbs and spices baked into the crisp. Oven Baked Fusions have been created to appeal to a new audience as well as existing fans and performed impressively in consumer testing as a strong, extremely tasty concept with attention grabbing packaging.
Thomas Barkholt, marketing director at PepsiCo, said: “We are delighted to have seen customers convert to Walkers Oven Baked when looking for healthier snacking options and we want to offer the same oven baked goodness, in more exotic flavour combinations. With consumers seeking convenient, healthy food with substance (Leatherhead Food Research, May 2017), we are confident that this new range will appeal to customers looking for an exciting snacking option.”
The range will be supported by TV advertising during July and August.