To mark Bestway’s 50th anniversary, PepsiCo is launching an exclusive limited Walkers mixed case, containing some of its most popular flavours, available only via Bestway depots nationwide and online. The celebratory case brings together some of the popular crisp flavours from nation’s favourite crisp brand in a single case for the first time, while helping retailers tap into the growing popularity of pricemarked packs (PMPs).
Retailers will have the chance to stock up on a mixed case this month and also have the chance to win £50 to spend in Bestway depots. All four PMP flavours in the packs make up Walkers’ core range recommendation, and packaging these up together gives stores the chance to trial Pickled Onion and BBQ Sauce with shoppers who may not have tried them before, without the commitment of purchasing a full case.
The mixed cases contain 24x70g bags with £1.35 PMPs.
Ed Merrett, wholesale controller at PepsiCo, said: “We’re proud to celebrate half a century of working together as part of Bestway’s 50th anniversary celebrations and it made sense to mark the milestone with something a little bit different. This exclusive mixed case offers Bestway a point of difference but offers something new to our retail customers too.
“The wholesale and convenience channel remains a key priority for us, and by bringing together some of our most popular flavours in one case, we’re tapping into the strength of the Walkers brand and the appeal of PMPs. We know PMPs are a popular format and that great taste is a key driver for shoppers in choosing their snacks. BBQ Sauce and Pickled Onion have loyal fans, but there’s room for growth by driving trial of these flavours. Our mixed case, exclusive to Bestway, is one way to do just that.”
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