With consumers constantly demanding value for money, Vimto hopes to give convenience retailers a boost with three more pricemarked packs (PMPs). The PMP range comprises a 2 Litre No Added Sugar carbonate at £1.75, a 330ml No Added Sugar carbonate can at 49p and 725ml No Added Sugar squash at £1.65.
On the whole, Vimto Soft Drinks has increased the amount of PMP products in its portfolio throughout the last three years. In 2011 PMPs accounted for 33% of total volume produced and this year they account for 45% of total volume.
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