Urban Eat unwraps four products for new year

Urban Eat is set to introduce four new products aimed at shoppers looking for a lighter lunch in the new year.

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Available from 6 January to 25 April 2020, two seasonal limited editions - Herby Chicken Sandwich and Beetroot & Tabbouleh Wrap - will be accompanied by new Roots offerings - the Hello Courgeous Sandwich and Wahey Tabbouleh Salad – aimed at the growing demand for vegan alternatives. All four are under 420kcals.

Adelie Foods head of category marketing, Wayne Greensmith, said: “It is imperative that outlets stock up on quality lighter and vegan options to keep up with shopper demand and expectation.

“Veganism is now a mainstay eating choice rather than a trend and in fact, vegans and vegetarians are set to make up a quarter of the UK population in the next five years, which is why we continue to innovate and grow our popular Roots range. With so much lunchtime competition on the high street, our latest launches can offer a point of difference and ultimately, ensure repeat purchase from a better food to go experience.”

Retailers and operators can contact the Urban eat sales team on 0333 003 7843 or email urbaneat@adeliefoods.co.uk. Alternatively submit a request via the online platform by emailing onlinesupport@adeliefoods.co.uk.