Unilever is bringing its compressed deodorant packaging to its male range across the Sure Men, Dove Men +Care, Lynx and Vaseline male deoderants.
Like the female compressed range, the new formats are designed to last as long as the bigger cans by using a reduction of propellant by up to 50%. All the deoderants will now be available in packaging half their size.
In addition Lynx will feature new longer lasting fragrances, Sure Men will include a motionsense microspray, Dove Men +Care is introducing a new formal with Vitamin E and Vaseline will offer a new 48 hour protection with pro Derma Technology.
Unilever is also extending its compressed women’s range to 250ml packs which will be reduced to 125ml.