Marmite Tayto

Marmite has teamed up with Tayto Group to launch a new Marmite-branded portfolio of crisps and snacks.

Marmite Crisps (65g) and Tortillas (70g) will both be available from April in convenience as £1.25 sharing PMPs.

Licensing manager at Unilever Jolanda Wells said: “The nation of Marmite lovers can rejoice as Marmite crisps and tortillas are available within the convenience channel. Shareable price marked packs of Marmite crisps and tortillas offer a great opportunity for consumers to try something new with the assurance of paying a fair price. For the convenience channel we know this format is one that drives growth and also taps into multiple snacking occasions like on-the-go and big night in.

“Not only will Marmite crisps be a firm favourite with Marmite fans, with a new and improved flavour profile, but they are also great for the ‘first-timers’ who are a bit unsure whether they want to buy a jar of the black stuff or not. We expect both the crisps and tortillas to drive trial with new shoppers in the impulse channel and give retailers a distinctive new offering on their snacking shelves.”

Marketing director at Tayto Group Matt Smith said: “We are delighted to be working again with such an iconic British brand and are we are especially excited to be bringing Marmite tortillas to the convenience channel ahead of this product being available in other channels. As PMP’s, both crisps and tortillas offer consumers the unique taste of Marmite with the assurance of great value.”