KP Snacks has announced the return of its highly successful Bank of McCoy’s promotion after a successful 2025, this year featuring a massive prize fund of £125k.
There will be cash and stock prizes for both consumers and retailers, with the exciting activation “designed to strengthen consumer engagement and drive retailer sales.”
Running from 26 January to the 6 April and available across McCoy’s pricemarked packs (PMPs) and Grab Bag formats, the promotion offers shoppers the opportunity to win from a £100k consumer prize vault, with instant prizes ranging from free crisps to £1,000. Consumers scan an on-pack QR code to discover if they’ve won.
The Bank of McCoy’s also offers retailers the opportunity to win their share, with a £25k retailer-specific prize vault. The retailer promotion is running across all McCoy’s PMP cases, with a simple scan-to-win on-case QR code to access cash and stock prizes.
To help retailers boost impulse sales and drive awareness of the Bank of McCoy’s promotion, KP Snacks will also distribute engaging, themed POS kits including dump bins, FSDUs and shelf wobblers.
Stuart Graham, head of convenience and impulse at KP Snacks, said: “Given the challenging retail conditions, competitions such as this provide significant added value to consumers and retailers and are pivotal to capturing shopper attention. The Bank of McCoy’s is designed to help drive engagement across the channel and increase impulse purchases.”
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