Co-op Wholesale is helping to spread joy this Easter by donating nearly 600 chocolate eggs, bunnies and Easter hunt packs to good causes chosen by its retail partners.
The donations, made through Co-op’s long-standing charity, Making a Difference Locally (MADL), will support ten community groups across the UK, helping to bring smiles to families and children who may be experiencing challenging circumstances.
Retailers were selected based on their strong community focus, alongside their chosen causes being best suited to Easter-themed donations, helping the gifts reach those who will value them most.
Community groups receiving an Easter donation include Cloc a Chrefft – Craft and a Chat (chosen by Tymawr Filling Station), Bridgewater foodbank (Gwilliams of Edington), More than Men (Dallam Stores), Abbas and Templecombe Aid (Dike & Son) and more.
Kate Carroll, social value lead at Co-op Wholesale, said: “We’re delighted to be playing the role of Easter bunny for ten of our retailers and their communities this year. By donating Easter treats to these fantastic local organisations, we’re helping to spread a little joy to families and children who may need it most.”
Adam Vincent, director at Dike & Son, added: “Thanks to the generous support from Co-op, Nisa and Madl, these egg donations have really cracked open an opportunity to give back.
“At Dike and Son, it means a lot to be able to shell out some kindness and support Abbas and Templecombe Aid - especially at this time of year. We’re proud to play a small part in helping others have a hoppy Easter.”
Making a Difference Locally (MADL) remains on track to reach £20m in donations this year and continues to be a key differentiator for retailers looking to “support their local community and make a meaningful impact,” it said.
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