McVitie’s is expanding its iconic Digestives range with a new Grab Pack format, designed to meet the growing demand for convenient, on-the-go snacking.
Available for both Milk Chocolate and Original Digestives, the new packs contain six biscuits, making them ideal for impulse and managed convenience occasions.
Daniel Shemoon, marketing manager at supplier pladis UK&I, said: “Shoppers are increasingly looking for smaller, portable formats that fit their busy, on-the-go lifestyles. The new Grab Pack allows them to enjoy Digestives in a convenient format, while providing retailers with a strong, recognisable brand that works perfectly for impulse missions.”
McVitie’s Milk Chocolate Grab Packs carry an RRP of 89p while the and Original packs are 50p. Both are available now across the convenience and impulse channel.
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