Tennent’s Lager has launched a new promotion in preparation for the upcoming Summer of Football.
The brand is celebrating a renewed partnership with the Scottish FA by kicking off its biggest ever off trade activation across more than one million promotional packs of Tennent’s Lager.
Launching in May, consumers buying promotional 10-, 12- and 15-packs of Tennent’s Lager will have the chance to win one of over 4,500 prizes including personalised Tennent’s football tops, mini footballs, captain’s armbands and vouchers for the Tennents.co.uk online store.
Senior marketing manager at Tennent’s Iain Telford said: “Our new on pack celebrates the Summer of Football that lies ahead and we’re looking forward to standing with the rest of Scotland in cheering on our national team in their biggest season in 23 years. As the Original Supporter of Scottish football, we wanted to help fans combine their favourite lager with their favourite sport and we know they’ll be excited to get their hands on the great prizes that are up for grabs through our new on pack.
“The promotion follows a strong year for Scotland’s favourite lager in the off trade and will ensure that we see increased brand presence in stores across Scotland as we come into and move through a peak trading period.”