Tango has unveiled a “bold” redesign as part of its “biggest” brand investment to date.
The brand’s new identity will hit shelves from March across its entire core range and rotational flavour series.
Improved on-pack fruit flavour cues would “help retailers attract and keep shoppers”, while increasing appeal among Gen Z consumers, said the Carlsberg Britvic-owned brand.
According to own-brand research, Gen Z shoppers described the new packs as “cooler, unique and more exciting”.
The move aimed to “deliver stronger brand visibility and greater on-shelf presence”, said the brand. It formed part of a wider brand refresh designed to “unlock more consumption moments and boost category sales”.
The new look spans Tango Orange and Tango’s zero-sugar range including Tango Zero’d Orange, Tango Zero’d Apple and Tango Zero’d Cherry.
Tango added £5.6m on volumes up 3.3% last year, according to Top Products [NIQ 52 we 6 September 2025].
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