Building on its “ongoing growth in the food and drinks space,” brand specialists Pricecheck Brand Partners have been named by hot dog maker Ye Olde Oak as its new distributor.
Effective from this month, Pricecheck is the brand’s exclusive UK distribution partner and is responsible for wholesale, convenience and selected retail, to bring Ye Olde Oak’s extensive range of products to British consumers.
While best known for its iconic Classic and Premium Hot Dogs, its product portfolio also includes canned ham and luncheon meats, making it a cupboard staple.
Mark Rose, UK head of sales at Ye Olde Oak, said: “The wholesale and convenience sector is vitally important to the continued success of our brand. We’re delighted to embark upon the next stage of our growth journey with Pricecheck as our dedicated partner.”
Darren Goldney, commercial director at Pricecheck, commented: “We work with multiple brands and products which are at the forefront of their markets, and being able to add Ye Olde Oak to that list is something we’re pleased to share.”
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