The Mars ‘Sweet Sundays’ free cinema ticket promotion is back for its third year.

The promotion which offers free cinema tickets on bitesize single, pouches and ‘more to share’ packs of M&M’s, Minstrels, Maltesers and Revels is being supported by a £1.4m media spend.

The ‘Sweet Sundays’ promotion saw a 36% year-on-year increase in redemption in 2013 and Mars hopes this will be improved upon thanks to the ability to redeem via mobile phone.