Swan has signed a major motor sport deal for 2010. 

The top-selling papers and filters brand has become the new title sponsor of the SwanHonda Superbike team.

Swan has also renewed as an official sponsor of the 2010 MCE Insurance British Superbike Championships (BSB) for the third year in a row. More than 5.2 million viewers are expected to tune in to watch the BSB Championships this April.

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