News UK is rolling out a new nationwide retail campaign to increase awareness of the Sun Savers rewards club.

As part of the UK campaign across 12,000 news and magazine retailers, News UK will be placing new POS fixtures in store to demonstrate and communicate the mechanics of the Sun Saver scheme to customers.

The campaign will focus on the message ‘Earn Cash, Get Treats, Win Prizes’. Educational note cards will also be given to retailers and staff to help them explain the benefits of the scheme and how they can support the initiative.

Furthermore, the campaign will include a mystery shopper competition that retailers can enter by visiting and answering three questions on the Sun Savers scheme. Prizes include the chance of winning a holiday, plus 50 x £50 runners up vouchers. 

The News UK field team will also be visiting store to offer advice and support. The company estimates that the £5 cash reward Sun Savers offers - which are earned after customers purchase 28 papers and scan the codes inside - has driven additional sales of over £4.5million last year alone.

Chris Hughes, head of retail marketing at News UK, said: “Our research shows that a Sun print reader who regularly enters Sun Savers codes spends an average of £30 a week in convenience stores.

“That’s £8 per week more than other newspaper shoppers. In this educational scheme we hope we can continue to prove the value of Sun Savers to both retailers and readers as we aim to create a network of retail advocates to promote the scheme in store and drive sales.”