Peperami has announced a major partnership with crisps brand Doritos for a limited-edition Peperami x Doritos BBQ Sweet Tang range, arriving in stores later this month.
The move brings together two of the UK’s most recognisably bold snacking brands to inject new energy into the fast-growing meat snacks category, Peperami said.
Demand for protein snacks continues to surge, and more shoppers are now buying meat snacks more often. Protein-packed Peperami has been central to this, combining “real meat protein with bold flavour and unmistakable personality,” it said.
The brand adds that there is significant headroom for further expansion, particularly among “young adults seeking convenient, tasty, filling snacks for at-home and on-the-go moments.”
The new collaboration brings Doritos’ fastest growing flavour in the UK to Peperami’s iconic sticks range. The limited flavour is expected to attract young adult shoppers into the brand, while strengthening Peperami’s relevance across a wide range of snacking occasions, it added.
The Peperami BBQ Sweet Tang 5x20g pack carry and RRP of £3, while the Minis are 10x10g packs, also priced at £3. There are also 28g single packs which carry RRPs of £1.30.
Karina Caricco, head of Peperami marketing, said: “By pairing Peperami’s protein-packed sticks with Doritos’ distinctive flavour credentials, we’re opening up new usage occasions and giving retailers a major opportunity to drive incremental sales.”
The launch will be supported by a £3.5m media campaign across social, digital, connected TV, influencer strategy and shopper marketing throughout 2026, driving awareness, talkability, trial, conversion and repeat purchase across grocery multiples, convenience, cash & carry and discounters.
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