Sun-Pat is teaming up with Olympic gold medal winning hockey player Sam Quek to offer free hockey classes.
Sun-Pat - worth over £18.3 million and 23% of the Nut Butter category (IRI £ Value Sales 52 we January 21st 2017) - has partnered Quek to run hockey classes for children aged between six and 13-years-old as part of the Sun-Pat Fuelling Fun initiative. The campaign will include video content, radio and print PR, alongside a social campaign, all aligned to reach consumers in April, timed with the Easter school holidays.
Sun-Pat commissioned research that showed 61% of parents struggle to find activities for their kids to do during the Easter holidays, with 69% of kids preferring to try a new sport than play a video game. The brand’s Fuelling Fun hockey sessions will take place in London, Manchester, Glasgow, Newcastle and Bristol, and are open to children including hockey novices, giving families something new to try over the Easter break.
Sun-Pat’s Fuelling Fun competition is open now to all UK residents from the ages of 6-13 years old. Entries can be made by parents via http://www.sunpat.co.uk/fuellingfun/