UK vegetarian wholesaler Suma is rolling out a new look for its own-label range, as well as its fleet of 22 trucks.
Suma is a worker owned co-operative that supplies Co-op, Costcutter and Nisa, as well as a host of restaurant chains. Founded more than 40 years ago, the company delivers vegetarian, sustainable and responsibly-sourced ambient, chilled and frozen products to businesses and communities across the UK and around the world.
Sheree Hatton, Suma brand coordinator, said: “The world is changing. There is a growing interest in meat-free diets and fairer business practices, things that have been at our heart for over forty years. Suma’s never been more of the moment, and our new look will allow us to speak in a more urgent voice on the things that matter.”
Suma member Nathalie Spencer added: “The way we look is changing. But what we stand for is staying the same. We want our new look to be as bold as our people and as inspiring as our customers. It will help our products stand out and direct sales to our customers.
“We’re not doing it all in one go. Starting with our trucks and tomatoes, over the next two years we’ll be changing all of Suma’s style to create a more consistent and unified brand.”