In a market first, Mummy Meagz has launched a range of dairy- and gluten-free Rocky Road cake bars.
Available now through the wholesaler Coffee & Cheese and from September through Suma Wholesale, the range consists of three flavours: OOOriginal, OOOrange and MMMinty (rrp £1.99 per 55g), all featuring chunks of biscuit and marshmallows encased in dairy-free chocolate.
Mummy Meagz, already the co-owner and head baker at Blondes Coffee Shop in Cottingham, which went fully vegan in 2017, the rave reviews of her baked goods prompted her to embark on the new business venture.
A Crowdfunder campaign asking for donations to help get the bars into commercial production raised almost £11,000. The interest reflects the desires of millions of people in the UK who are reducing or avoiding dairy, along with the 8.5 million reported to avoid gluten.