NESTLE CONFECTIONERY is running three on-pack promotions on Kit Kat in 2009. The first, entitled Perfect Break, will run from January to March and has a prize fund of £1m.

● There are 10 top prizes worth £10,000 each; these span six categories - pamper, travel, entertainment, sport, shopping and home. There are also 2,000 prizes worth £50 each, and two million free bars will

be given away.

● The promotion will run on 20 million packs of Kit Kat four-finger milk, Chunky milk and Senses.

● The other two promotions will run in the spring and autumn.

● Kit Kat will be backed by a £16m advertising campaign in 2009, which is £2m more than was spent this year.

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