SCHWAN’S has launched a new pizza range under its Chicago Town brand.
● The Edge To Edge thin-base pizza range claims to have 20% more toppings than key rivals.
● There are three flavours in the range: New York deli, Manhattan chicken and California cheese.
● The new range cooks in 15 minutes in the oven.
● The launch will be supported by a £500,000 marketing spend.
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