Cadbury is launching a For the Love of Wispa campaign to celebrate the brand's successful comeback, in response to the way the chocolate bar was brought back to market via online consumer lobbying.
● The campaign invites fans to participate via a dedicated website. Contributions will then be used to construct a one-off advertisement that will run in December together with a 'Making of...' film that will show the consumer passion that went into bringing Wispa back.
● A series of print, bus sides and online ads will direct consumers to
www.fortheloveofwispa.com.
● Since its return, Wispa has been selling five bars every second which amounts to 12 million bars being sold in just four weeks.
TEL 0870 191 7343
● The campaign invites fans to participate via a dedicated website. Contributions will then be used to construct a one-off advertisement that will run in December together with a 'Making of...' film that will show the consumer passion that went into bringing Wispa back.
● A series of print, bus sides and online ads will direct consumers to
www.fortheloveofwispa.com.
● Since its return, Wispa has been selling five bars every second which amounts to 12 million bars being sold in just four weeks.
TEL 0870 191 7343
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