Cadbury has gone quackers for an augmented reality app. Once downloaded, it enables smartphone users to play a game triggered by pointing at promotional bars of Twirl, Crunchie, Boost, Caramel and Dairy Milk. Players have to earn points by prodding...
New Cadbury's Flake Allure is a limited-edition bar comprising Flake chocolate enrobed in truffle and coated in milk chocolate. The company is pouring 2m into press, radio and outdoor advertising, as well as pos material.
Cadbury Dairy Milk bunnies are bouncing back for Easter 2011. The caramel-filled rabbit-shaped chocolates come in a pack containing two bunnies and will be supported with advertising in a range of outdoor locations, and in a variety of national and...
The PMP sharing size bags are available in three flavours.
The company promises a coffee shop quality product.
By following Perfetti Van Melle’s merchandising advice retailers can earn points and win prizes
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