Cadbury is introducing a new chocolate bar created with rounded edges to give a softer mouth feel. Cadbury says that Bliss will appeal in particular to women.
The chocolate bar launches on October 11 and will be supported by a £2.2m investment including TV from October 16, plus outdoor ads from October 25 and digital, PR and POS.
The new addition has a vanilla mousse centre and is covered in milk chocolate. Its advertising will focus on the message that it is the world's most pampered bar of chocolate.
rrp: 53p
tel: 0870 2400861
The chocolate bar launches on October 11 and will be supported by a £2.2m investment including TV from October 16, plus outdoor ads from October 25 and digital, PR and POS.
The new addition has a vanilla mousse centre and is covered in milk chocolate. Its advertising will focus on the message that it is the world's most pampered bar of chocolate.
rrp: 53p
tel: 0870 2400861
No comments yet