PEPSICO is relaunching its Quaker hot cereals as part of an £11.4m investment.
There will be a new look across the range and Oatso Simple will have a 'new and improved' recipe.
Oatso Simple apple & blackberry is being replaced by an apple & blueberry variant, and a family pack has been introduced.
New pack graphics include more prominent Quaker branding, clearer flavour signposting and GDA labelling.
Oatso Simple has been reformulated and now has no artificial additives and contains 50% less salt and 18% less sugar.
The relaunch will be supported by TV ads later this year featuring animated character Windy Miller.
RRP from £1.65
Tel 01189 306666