"I think of Flake as a luxury chocolate bar that complements something like ice cream. I like this. It's got a dark twist to the original flavour, but it crumbles a bit too easily, so I'd buy it to go with
James McDowell and Simon Lewis
Age: 23 and 21 respectively
James: "If I hadn't have tried it and had a choice I'd have bought the original, but it's got a pleasant fresh taste and it's not as bitter as some dark chocolate."
Simon: "I think it's better than the normal flake."
"My first impressions are that it's Cadbury's so it's got to be good, even though I'm not keen on dark chocolate. I think the packaging is very eye-catching but I don't really like the taste and it is too crumbly and messy to eat."
"I'm a new convert to dark chocolate - I used not to like it but then read that it was better to eat if you were dieting so I gave it a try. Now I love it. I like the taste - it isn't too strong - and would definitely buy it."
"My first impression is that the product looks okay and the packaging is good, but as I'm not a dark chocolate fan it's not something I would buy. The texture is good and crumbly but it doesn't win me over."
"It's a bit crumbly when you open it and therefore quite difficult to eat, but I like the taste because I like dark chocolate anyway. I'd buy it if the price was right and I like that it's foil wrapped."
"I like the packaging and the texture, but it has too strong a flavour for me as I'm not a great fan of dark chocolate and I'm not keen on its aftertaste. It's very crumbly - it makes a bit of mess, in fact. I'd recommend it to those people who really like dark chocolate."
"I'm sure I'll like this - it's chocolate so it has to be good. I like the packaging but it's similar to the normal flake - people might get muddled up. I like the taste as it's rich but not too strong. I'd definitely buy it as I like dark chocolate and Flakes, so this is perfect for me."
Is there something missing from the confectionery display? We ask consumers what confectionery they'd like to see.
Sara Parker: "I'd like to see a very sickly truffle bar on the market."
Kerry Giacomelli: "What I would like are new caramelly things, or chewy
chocolate. I love anything toffee covered with chocolate."
Rosie Covey: "I'd like to see more white chocolate bars."
Chris Duffett: "Something refreshing, a new product and not a variant of others on the market."
Simon Lewis: "Chocolate that goes well with beer. There's currently no such thing."
James McDowell: "A king-sized Toffee Crisp-type chocolate bar."
James Windsor: "I'd like a soft chocolate truffle bar."