UNCLE BEN's is launching a mild recipe chilli con carne cooking sauce.
The launch of the new variant coincides with new recipes across the company's Mexican range, which also includes medium and hot varieties.
The range has also been given a new-look label for improved shelf standout.
The launch is being supported by a £1.7m investment which includes TV and press adverts, PR and in-store events to encourage trial of the new recipes.
RRP £1.49
TEL 01664 410000