Coca-Cola Europacific Partners has announced a new on-pack promotion for Sprite, aimed at tapping into young adults’ enjoyment of and need for chill time.
The ‘Chilling time is not a waste of time’ promotion will run across the entire Sprite range, including Sprite No Sugar, on 330ml, 500ml, 2L and 8x330ml pack formats.
Running from 2 May until 12 June, consumers can scan QR codes on promotional packs of Sprite that take them to the Coke app where they can play the Chill Time game. By collecting as many gems as they can, consumers can choose to either enter the instant win prize draw for high volume prizes or enter the raffle prize draw for a chance to win the highest value prizes.
Prizes include £1,500 towards a whole room makeover to create the ultimate chill out zone, smartphones, home cinema system, tablets and more, designed for those who take their chill time seriously.
The on-pack promotion will be supported by a consumer marketing campaign to remind people that ‘Chillin is Winnin’, and includes paid social media, out-of-home advertising, in-store activation and digital advertising. Convenience retailers can request ‘Chillin is Winnin’ POS materials via My.CCEP.com from early May.
Martin Attock, vice president of commercial development at Coca-Cola Europacific Partners GB, said: “Young adults typically spend more than 13 hours per day on screens, with screentime playing a key role in their chill time at home. By tapping into the mindset of our target audience, we are confident that this promotion and campaign will increase the appeal of the Sprite brand – worth nearly £50m in retail – and drive sales for our customers this summer and beyond.”