Pernod Ricard UK is hoping to help retailers to boost pre-Christmas sparkling wine sales with its Jacob’s Creek Sparkling Moments promotion.

Each bottle of Jacob’s Creek Chardonnay Pinot Noir and Sparkling Rosé will feature a ‘Sparkling Moments’ gift tag offering consumers the chance to win a £10,000 Dream Ticket to spend on a holidays or experience of the winner’s choice. There are also 300 iPad Minis to be won.

Consumers can purchase a bottle of either Jacob’s Creek Chardonnay Pinot Noir or Sparkling Rosé and then head to www.sparklewithjacobscreek.com and enter their unique code to find out instantly if they have won.

Pernod Ricard UK commercial director for wines Chris Ellis said: “Sparkling wine offers a significant profit opportunity for retailers; it is the fastest growing category across beers, wines and spirits over Christmas, maintaining double digit growth for the past two years. With 36% of total sparkling volume sold over the festive period, retailers need to ensure that they stock the right range of premium sparkling options and present them in a compelling way.”

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