Yumbelievable KV_1

Snack a Jacks will be back on screens this autumn, with its first ATL campaign in over a decade.

The ‘Yumbelievable!’ campaign aims to highlight the range of flavours within the Snack a Jacks portfolio, with the most recent addition, non-HFSS ‘Black Pepper and Sea Salt’, complementing the existing range of family-friendly sweet and savoury rice cakes.

The Snack a Jacks ‘Yumbelievable!’ campaign runs until 19 December and will be supported with a heavy-weight investment including VOD and all major social media and gaming platforms.

“There could be a misconception that smarter snacking options such as rice cakes can mean a compromise on taste,” said Ekaterina Petrova, senior brand manager for Snack a Jacks. “Our ‘Yumbelievable!’ campaign looks to address this perception head-on by showing a family enjoying the different varieties of Snack a Jack rice cakes and looking surprised and delighted by the sensory experience. It’s a fun creative which looks to champion the taste of our range and debunk the myth that choosing rice cakes means a compromise on taste.”