Häagen-Dazs is wading into the fray with a new range of ice cream smoothies later this month. Mango & apricot and raspberry & summer berries Ice Cream Smoothies will be available in 500ml packs, and will spearhead this year's Häagen-Dazs summer range.
Fredericks Dairy is also launching a new Del Monte Superfruits Smoothie to complement its successful mango and raspberry variants. With just 86 calories, the new blueberry, pomegranate and cranberry stick is being positioned as a great way for consumers to "lick themselves into shape for 2009".
Health also remains a key driver in the children's ice cream category, where additives - and more importantly, a lack of them - is a top priority.
New for 2009 is Rowntrees Fruit Screamers, available as a mixed pack of five within impulse. The mini ice lollies contain 20% real fruit juice in strawberry, orange, lemon, lime and pineapple flavours. With no artificial colours or flavours the lollies also follow the trend for portion control.