The original American peanut butter brand, Skippy, is bringing back the fun to peanut butter, as it launches its first national advertising campaign.
The underlying theme behind the new ad campaign is ‘Why do Americans Go Nuts for Skippy Peanut Butter?’. It features the escapades of an adventurous, yet lovable, American peanut character, who ‘goes nuts’ during daredevil stunts before spreading itself on foods such as apples and toast.
The new TVC will begin broadcasting from 10 May on ITV Hub, Channel All 4 and Videology digital. A series of four digital adverts and seven social media creatives will be shown over a period of seven weeks. It is estimated that the media schedule will impact more than 20 million viewers during the first burst of activity during May and June 2018.
The campaign will also be backed by Facebook and Instagram advertising and food blogger campaign, focusing on recipes and different usages for Skippy Peanut Butter, which will link back to the UK website www.peanutbutter.uk.com.
Nicole Judd, regional director from Hormel Foods, said: “We have recently relaunched Skippy Peanut Butter in a new jar in major UK supermarkets such as Morrisons, Sainsbury’, Ocado and Costco, giving this US style favourite more shelf presence than ever before. Our aim for the new campaign is to increase both brand and product awareness and encourage trial, and finally repeat purchase, via these supermarkets.
“Skippy Peanut Butter is a top three retail brand in the US, with a unique taste and texture, made from the highest quality US peanuts. As the UK embraces its love for Peanut Butter*, there is a huge opportunity for this authentic American brand, who doesn’t take itself too seriously. Our new campaign depicts Skippy Brand’s fun personality and why Americans ‘go nuts’ for it, while also showing the consumer different ways it can be enjoyed. Kids will also love the peanut character and you can never underestimate Pester Power!”
Skippy Peanut Butteris available in Smooth and Crunchy varieties.