Customers will once again be searching through chillers to find their name as Coke brings back its ‘Share a Coke’ campaign.
The campaign, which won the Product of the Year award at the 2014 Convenience Retail Awards following a retailer poll, will be bigger this year with over 80% of the population being able to find their name on bottles.
Also this year selected nicknames such as mum and dad, mate and bestie, will be available on 500ml and 375ml bottles as well as 330ml can packs.
Packs will be available from now until September and the promotion will be backed by a multi media marketing campaign including digital. Television advertising will break on 17 July. There will also be an online personalisation website from July for those who can’t find their names on packs. Also new for this year the campaign will feature on 500ml £1 price mark packs.