TV personality Holly Willoughby will become Diet Coke’s brand ambassador for 2017.

Holly, best known for presenting ITV’s This Morning, will be lending her voice to campaign programmes for the diet soft drink brand. 

Holly Willoughby said: “I’ve always been a big Diet Coke fan, right from the original ‘Break’ ads we all remember with great fondness. The brand is well known for celebrating friendship, fashion and fun, which are all very important to me. I’m excited to be involved.” 

Throughout 2017, Holly will work with Diet Coke to shine light on campaigns to celebrate friendship, travel, fashion and fun.