Snack brand Serious Pig has unveiled a crowdfunding campaign to raise £350k, offering equity in exchange for donations.

The company is planning to use the investment to expand its snacking product range by 300% and launch a full marketing programme.

The brand’s product line-up currently includes snacking salami, oven roasted crackling and cheese snacks. The range is available to independent on-trade and off-trade retailers nationwide.

George Rice, founder and md at Serious Pig, said: “The mission when we started out, was to transform the snacking sector, much in the way craft beer has in the brewing sector. The range of premium snacking products began with snacking salami and has expanded to 10 products with more in the pipeline.

“Our 100% crunchy cheese snack is, we believe, a unique snack and has quickly become our best seller. When we launched we sold through a number of independent pubs and small pub groups. Since then we have added to these outlets, with customers across a number of sectors including travel, retail, convenience, and larger on-trade groups.”

Rice added: “We intend to use the new investment to grow the team, particularly in the sales, marketing and operations areas. We will develop a marketing programme that includes increased PR, events, digital communications and advertising, which together will drive awareness and deliver higher sales.”