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Rustlers has unveiled a new campaign encouraging shoppers to fill their baskets.

The ‘Boost Your Burger’ campaign encourages shoppers to buy additional items alongside Rustlers burgers, such as onions, tomatoes, lettuce, and avocados, to inspire consumers to get creative and boost up their burgers to replicate a restaurant-style experience.

The campaign launched during National BBQ Week (29 May – 4 June) and will run across the summer. Retailers will have access to a range of Boost Your Burger PoS, including shelf talkers, digital screen graphics, chiller vinyl and aisle fins. More than 500 independent convenience stores will benefit from tear-off shelf talkers through Kepak’s team of Rustlers reps, which includes recommendations such as Rustlers Quarter Pounder with bacon, jalapenos, and chipotle mayonnaise; Rustlers Sausage Muffin with egg, bacon, and mushrooms; and Rustlers BBQ Rib with onions, cheese and jalapenos.

Elaine Rothballer, head of marketing consumer brands at Kepak, said: “Boost Your Burger enables Rustlers to further tap into the ‘fakeaway’ trend, where consumers are recreating their restaurant favourites at home in the face of the rising cost of living.

“It’s also a great way for us to help retailers build basket spend in a challenging market by encouraging additional purchases.”