Nestlé Confectionery is introducing a Happy Chewsday on-pack promotion across its Rowntree’s brand.
The campaign gives shoppers the chance to win cash as well as prizes, such as space hoppers. There will be additional cash prizes available on Tuesdays in a bid to lift morale as recent research from The London School of Economics shows that Tuesday is the nation’s most depressing day of the week.
Happy Chewsday will benefit from £2m media support with Fruit Pastilles appearing on TV for seven weeks from July 15.
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