Rollover is launching a limited edition christmas market hot dog in selected stores over the festive season.

The new hot dog product is made using German Bratwurst sausage, served in an artisanal pretzel bun with crispy onions and a German style mustard.

Tony Owen, sales and marketing director at Rollover, said: “In an effort to create seasonal products that consumers will love, I’m proud of our team’s passion to offer a Christmas offer with bespoke packaging and eye-catching POS. Consumer feedback has been overwhelmingly positive, striking the balance between innovation and authenticity. They love the combination of authentic Bratwurst, tangy German mustard, crunchy onions, and soft pretzel roll. It truly tastes like Christmas in one-bite!”

The limited edition hot dog is available while stocks last with an rrp of £2.50.

Rollover is also bringing back its on-pack promotion with Cineworld from last year, offering customers a chance to win more than 1000 cinema tickets until 31 December.

To support the festive promotion, Rollover has created a jointly branded promotional tray for retailers.The Hot Dog trays will direct consumers to the Rollover Facebook Page where they will have a chance to win.

The promotion will also be supported with pos at select retailers.

Ashley Fletcher, commercial director at Rollover, added: ‘We are very proud of Rollover’s continually strong relationship with Cineworld and our consumers. We thought this promotion was a great way to thank them for their loyalty! We target to reach over 1 million shoppers, so we expect a lot of engagement from our fans!”