For the second year running, Rollover is running an on-pack promotion with Cineworld offering more than 1000 cinema tickets to lucky customers from 1 October to the end of January.
To support the promotion, Rollover has designed an eye-catching jointly branded promotional tray. The Hot Dog trays will direct consumers to the Rollover Facebook page where they will have a chance to win a pair of cinema tickets.
The promotion will also be supported with POS in retailers and paid media support on Rollover’s Facebook page.
The cinema ticket campaign will run until the end of January 2018.