Rio Tropical is now available in a 500ml PET format.
The bottled versions of Tropical Light (no added sugar) and £1 PMP variants will follow next month.
Brand manager Danielle Obbard said: “Rio is going from strength to strength and the new PET 500ml pack format will offer our convenience retailers greater flexibility. We expect the pack to unlock new opportunities for retailers whose soft drinks range may focus on a bottle format and meal-deal activity.
“Rio is on the rise with 130% growth over the last 5 years and a staggering 32 million cans sold in 2016. The new bottles will offer real standout in the chiller and on shelf and are an integral part of our plan for continued growth.”
Rio Tropical PET (12 pack) is available from June from selected wholesalers, with Tropical Light and price mark packs to follow in July. Independent retailers can take advantage of bespoke point of sale kits which showcase the new look, by emailing firstname.lastname@example.org