Swizzels Matlow’s Fruity Pops have had a brand makeover, giving them a more contemporary look, while maintaining the brand’s heritage.

The nostalgic brightly-coloured spotted lolly wrapper has been retained and used across the new tub packaging. The typeface has been rounded with different sized and overlapping characters, and the colour palette has been brightened to bring the flavours to life. The ‘ice cream’ flavour label has also been changed, renamed as ‘smoothie’.

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