Flora ProActiv has revamped its entire range to support its on-going drive to help lower the nation’s cholesterol.

Forming part of a £1.5m multi-media spend, including a TV advert, between October and December, the revamp hopes to strengthen the ProActiv brand name and identity on pack.

The new packaging showcases the product’s active ingredient of plant sterol with a clinically proven logo supported by 50 clinical studies.

Albane Jeanbin, Flor ProActiv brand manager at Unilever UK, said: “By communicating the added benefit of plant sterols on pack we’re appealing to shoppers who are actively looking to lower their cholesterol. What’s more, by highlighting the science behind our products and strengthening the premium look on pack, we’re giving a reason for consumers to trade up. We’ve redesigned our packaging to make the brand stand out more on shelf amongst its competitors, making it easier for shoppers to find their favourite Flora ProActiv product in store.”

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