Red Bull has launched its new At Work campaign, running from now until September 15 – which also marks National 4pm Finish Day.

The campaign is designed to promote the importance of a work-life balance and productivity in the workplace.

The scheme will be promoted through a variety of advertising methods. Red Bull is also partnering with Sainsbury’s to launch a competition linking to the At Work campaign.

Gavin Lissimore, head of category marketing at Red Bull, said: “The Red Bull At Work campaign enables the brand to cement itself in the work occasion and demonstrate how Red Bull can be enjoyed across the entire day and night.

”Through an exciting partnership with Sainsbury’s and strategic activity on social, digital and print platforms, this campaign is set to deliver the objective of championing productivity and helping consumers achieve the optimum work-life balance.”