Quaker Oats is rolling out a new on-pack promotion, in partnership with Nuffield Health, to drive sales of healthier breakfast options.

The activity follows on from Quaker’s ‘I Owe It To Oats’ campaign, which focuses on three key health pillars: Gut Health, Heart Health and Kickstart. With many consumers looking to start 2019 on a health kick, the new Nuffield partnership is designed to help retailers capitalise on this demand.

The promotion will appear across the Quaker Oat So Simple range for ten weeks and includes a heavy-weight TV, digital and broadcast marketing plan running until the end of February.

Steph Okell, Quaker senior marketing manager at brand owner PepsiCo, said: “In Britain, 11.6 billion breakfasts are eaten each year as more people recognise the importance of kick starting their day with a nutritious meal whether they’re at home or on-the-go.

“That’s why we have decided to partner with a leading health and wellness brand to ensure that as the nation’s favourite, Quaker is front of mind for shoppers, and supports retailers in driving sales at this key time of the year when people are looking for healthier options.”

Available now, the on-pack partnership offers consumers a free Nuffield Health day pass with every pack and also gives 70 shoppers the chance to instantly win a Health and Wellbeing package from Nuffield Health, worth £1,000.

To enter, consumers can visit www.quaker.co.uk and enter their unique code, printed on promotional packs of Quaker Oats, to be in with a chance of winning.